Pinterest is taking over in the social networking space .. Never heard of it? Read on..

Posted on February 23rd, 2012
Categories: News

Move over Facebook, Twitter and Google+.  Another social media site is stepping up as a valuable marketing tool for businesses.

Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.

Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images — maybe pretty sunrises or wines you’ve tasted — into boards for specific categories. When you “pin” something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.

Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options.  My interests are cooking, so I selected Food & Drink, and have found a veritable treasure trove of ideas, photos and techniques.  Overall, I feel it is very much geared towards people in their 30s, not below and not much older either.  Having said that I have just turned 40, and have squandered hours surfing Pinterest.

Here’s a look at why some business owners — particularly retailers — might want to seriously consider starting a business profile on Pinterest now.

  • 12 million monthly unique visitors
  • 10.4 million registered users
  • 97% of Pinterests’ Facebook users are women
  • Daily users have increased by 145% in 2012
  • They only have 16 employees!

 If Pinterest is the social network for women, then Google+ is the social network for men.